The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells

By Robert W. Bly

Book Overview

A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.

• Format: Paperback
• Language: English
• ISBN: 0805011943
• ISBN13: 9780805011944
• Release Date: January 1
• Publisher: Holt McDougal
• Length: 368 Pages
• Weight: 0.88 lbs.
• Dimensions: 1.0" x 5.5" x 8.3"

Customer Reviews

An Must-Have for Anyone Looking to Start Copy

This book is very well-written. Bob did a fantastic job making this clear and easy to read while also providing valuable up-to-date information. I definitely recommend it to anyone looking to get started in this vast field!

A Must for Any Aspiring or Professional Copywriter

Robert Bly is almost universally accepted as the master copywriter, particularly in the area of freelancing. For anyone starting out, and even for professionals, this book is a necessity andmay save you hundreds, if not thousands, of dollars on needless seminars.It is filled with no-nonsense advice and instruction on the craft of copywriting. It probably truly is the Bible for copywriting. If you are starting out on a path...

The Goal is Sales (Not Entertainment)!

As Bob explains, the goal of advertising is to make sales, not to entertain. Bob exposes this common error and offers many other copywriting techniques and tips in the book. He also gives some helpful information about freelancing.I'm a technical writer (not a copywriter), but felt that this book had good things to offer. I think it also helped define my own style of writing.If you are into freelancing and consulting, I'd...

The Copywriter's Handbook

All the nuts and bolts you need to start writing like an expert copywriter. Without a doubt, The Copywriter's Handbook is the Bible of the copywriting industry -- and has been for quite some time.When I began my career as a freelance copywriter back in the '80s, I called several gurus and asked for advice. They all referred me to Bob Bly's material. When it comes to teaching the trade and explaining how to break into it, they...

Much-misunderstood discipline; easily understood guide

Independent writing consultant Robert Bly cuts through all the hype surrounding promotional copywriting and `creativity', with a no-nonsense guide that covers everything.I too am a copywriter and, for the first time, empathised almost entirely with what a fellow writer was saying.You see, the subject matter is steeped in misunderstanding. What the aspiring writer needs to know is that almost all copywriting is about selling.Robert...