The Construction of English: Culture, Consumerism and Promotion in the ELT Global Coursebook

By John Gray and John Gray

Book Overview

This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.

• Format: Paperback
• Language: English
• ISBN: 1137507241
• ISBN13: 9781137507242
• Release Date: September 2010
• Publisher: Palgrave MacMillan
• Length: 218 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"