The Conference Board Challenge to Business: Industry Leaders Speak Their Minds

By Peter Krass

A compelling collection of essays and speeches from prominent business leadersAn inspiring anthology of classic business writings drawn from The Conference Board2s publications and seminars, this book features essays and speeches from Warren Buffet, Lawrence A. Bossidy, Robert D. Haas, Anita Roddick, and many others. All selections are introduced by the editor, who provides interesting and relevant background information on each pivotal business leader. The topics covered are universal to the business community, including management essentials, marketing, quality assurance, ethics in the workplace, and technology in management, among others. This book brings together great ideas and advice from the world2s leading business people, from Richard Branson of Virgin Atlantic to Akio Morita of Sony. Organized by theme, the book allows the reader to easily find information on specific topics.Peter Krass (Hanover, NH) is the editor of The Book of Wisdom series (Wiley). He has contributed extensively to Investor2s Business Daily. Prior to his writing career, he was a strategic marketing manager for Dun & Bradstreet.

• Format: Hardcover
• Language: English
• ISBN: 0471384712
• ISBN13: 9780471384717
• Release Date: August 2000
• Publisher: John Wiley & Sons
• Length: 311 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.1" x 6.4" x 9.3"