Concise Encyclopedia of Advertising

by Kenneth E. Clow, Donald Baack, David L Loudon, et al.

At your fingertips--find advertising terms and concepts quickly and easily in this A-Z reference guide As with many institutions, advertising has developed its own vocabulary. While some terms and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0789022117
• ISBN13: 9780789022110
• Release Date: March 2005
• Publisher: Routledge
• Length: 228 Pages
• Weight: 0.92 lbs.
• Dimensions: 0.6" x 6.1" x 8.5"