The Complete Handbook of Profitable Trade Show Exhibiting

By Christine Christman

This handbook covers all aspects of trade show exhibiting, including planning and implementing show participation and managing the exhibition department.

• Format: Hardcover
• Language: English
• ISBN: 013155722X
• ISBN13: 9780131557222
• Release Date: January 1991
• Publisher: Prentice Hall
• Length: 472 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.5" x 7.3" x 9.6"

Customer Reviews

Trade Show Marketing Bible

Christman does an excellent job of walking one through the entire process of trade show marketing. Whether novice or experienced veteran one can learn from this "text-book" guide to planning and executing trade show marketing. Christman provides extraordinary detail in time lines, scheduling, and explanations. One could easily call this the "Trade Show Marketing Bible."