The Complete Book of Perfect Phrases for High-Performing Sales Professionals

By Robert Bacal and William T. Brooks

Book Overview

The Right Phrase forEvery Sales Situation

A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you're cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in sayingthe right thing to the right person at the right time.

The CompleteBook of Perfect Phrases for High-Performing Sales Professionals isthe ultimate field guide for speaking and writing your way to salessuccess. You'll find perfect phrases for:

Lead GenerationTurn cold calls into profitable relationshipsExpand your customer baseWrite engaging letters and e-mails

Sales CallsGet access to decision makersPresent your product in compelling languageResist objections and stalling tactics

Customer ServiceDevelop a rapport with every clientHandle the most difficult of customersClose every conversation on a positive note

• Format: Paperback
• Language: English
• ISBN: 0071636099
• ISBN13: 9780071636094
• Release Date: September 2009
• Publisher: McGraw-Hill Companies
• Length: 736 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.8" x 5.2" x 8.0"