The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual Is Available Right Now

By Herschell Gordon Lewis

This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 156625101X
• ISBN13: 9781566251013
• Release Date: January 1998
• Publisher: Bonus Books
• Length: 300 Pages
• Weight: 2.00 lbs.
• Dimensions: 1.0" x 7.4" x 10.3"