In The CAP Equation, Joe Buzzello offers a simple, highly effective model designed to take the mystery out of succeeding in commission sales. Joe breaks the sales process down into three easily identifiable components: Competencies, Attitudes, and Pipeline practices, and includes a myriad of real examples culled from his own professional experience. He also provides a wealth of written and downloadable resources that will help you identify your strengths and improve upon your weaknesses. By reading and applying these straightforward principles, you will:* Begin practicing the most crucial foundational processes which are rarely taught to salespeople early in their careers.* Identify the key Competencies that you must become proficient in - the skills that will enable you to win in the game of sales.* Immediately begin forming the vital Attitudes that will ensure your survival and lift you to the lofty production levels you've dreamed of.* Understand and practice the Pipeline mastery secrets of all top producers.* Learn how to get out of your own way so that you can solve The CAP Equation(c) and develop sustained wealth in your career.
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