The Business of Multimedia

By Nina Schuyler

In this text, CD-ROM developers, publishers, distributors, and venture capitalists explain their secrets. They reveal how they financed their companies, how they negotiated their agreements, distribution deals and licensing arrangements, and disclose their marketing methods.

• Format: Paperback
• Language: English
• ISBN: 1880559315
• ISBN13: 9781880559314
• Release Date: January 1995
• Publisher: Allworth Press
• Length: 238 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"