The Business of Learning: Neoliberalism's Impact on Higher Education and Athletics

by Perry

Neoliberalism has reshaped higher education and athletics, transforming universities into market-driven entities where financial considerations often eclipse educational values. This ideology promotes privatization, competition, and commercialization, leading universities to view athletics as lucrative ventures for branding and revenue. Consequently, there's been a surge in corporate sponsorships, media rights deals, and emphasis on recruiting star...

• Format: Paperback
• Language: English
• ISBN: 3384283635
• ISBN13: 9783384283634
• Release Date: July 2024
• Publisher: Tredition Gmbh
• Length: 260 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"