The Blueprint For Franchising A Business

By Steven S. Raab and Gregory Matusky

Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.

• Format: Hardcover
• Language: English
• ISBN: 0471856177
• ISBN13: 9780471856177
• Release Date: October 1987
• Publisher: Wiley
• Length: 256 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.9" x 6.6" x 9.6"

Customer Reviews

And old, but really good book about franchising...

I dont know why this book have not any review, but I recently read it and I was surprised about all the good advise topics included in this book. I think is a realy good book.