Encyclopedic Dictionary of Marketing

By Cary L. Cooper

Book Overview

The Dictionary has been carefully designed to give both the expert and the newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.

• Format: Paperback
• Language: English
• ISBN: 0631214852
• ISBN13: 9780631214854
• Release Date: May 1999
• Publisher: Wiley-Blackwell
• Length: 284 Pages
• Weight: 1.13 lbs.
• Dimensions: 0.7" x 6.8" x 9.7"