The Base of the Pyramid Promise: Building Businesses with Impact and Scale

by Ted London

Book Overview

As economic growth slows in the developed world, the base of the pyramid (BoP) represents perhaps the last great, untapped market. Of the world's 7 billion inhabitants, around 4 billion live in low-income markets in the developing world. These 4 billion people deserve-and, increasingly, are demanding-better lives. At the same time, the business community seeks new opportunities for growth, and the development community is striving to increase its...

• Format: Hardcover
• Language: English
• ISBN: 0804791481
• ISBN13: 9780804791489
• Release Date: January 2016
• Publisher: Stanford Business Books
• Length: 240 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.2" x 9.1"