The Bare Bones Introduction to Integrated Marketing Communication

By Robyn Blakeman

Book Overview

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession.

• Format: Paperback
• Language: English
• ISBN: 0742555410
• ISBN13: 9780742555419
• Release Date: December 2008
• Publisher: Rowman & Littlefield Publishers
• Length: 312 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.0" x 8.9"