The Averaged American: Surveys, Citizens, and the Making of a Mass Public

By Sarah E. Igo

Book Overview

Sarah Igo tells how opinion polls, man-in-the-street interviews, sex surveys, community studies, and consumer research transformed the United States public. She demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities and citizens of a nation.

• Format: Hardcover
• Language: English
• ISBN: 0674023218
• ISBN13: 9780674023215
• Release Date: January 2007
• Publisher: Harvard University Press
• Length: 398 Pages
• Weight: 1.36 lbs.
• Dimensions: 1.3" x 5.8" x 8.6"