The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

by Bob Heyman and Leland Harden

Book Overview

Details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of various sizes and industries for creating, conducting, managing, and executing online auctions. This work shows... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0071589678
• ISBN13: 9780071589673
• Release Date: April 1998
• Publisher: McGraw-Hill
• Length: 316 Pages
• Weight: 0.93 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"