The Auction App: How Companies Tap the Power of Online Auctions to Maximize Revenue Growth

By Bob Heyman and Leland Harden

Book Overview

Details the tools and tactics employed by Sun Microsystems, Coca-Cola, and companies of various sizes and industries for creating, conducting, managing, and executing online auctions. This work shows... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0071387358
• ISBN13: 9780071387354
• Release Date: April 2002
• Publisher: McGraw-Hill Companies
• Length: 298 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.2" x 6.3" x 9.3"