The Art of War Plus The Art of Marketing: Strategy for Conquering Marketings

By Gary Gagliardi and Sun Tzu

Book Overview

Two books in one, this award-winning work contains the complete original text of The Art of War on the left-hand pages and its line-by-line adaptation for facing marketing challenges, The Art of Marketing on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains the only award-winning complete English translation of Sun Tzu's The Art of War. Sample Text: Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods. This is market competition. Without marketing strategy, your organization will fail. Marketing is the foundation of fortunes and failures. Your marketing strategy is to preserve the best and destroy the rest. You must see all aspects of your market position. There are five aspects that define your position in a marketplace. Weigh these factors in your market analysis. You must insist on knowing your marketing situation. 1.Discuss your business mission. 2.Discuss the marketplace trends. 3.Discuss your market segment. 4.Discuss decision-making. 5.Discuss the marketing process. Table of Contents: The Art of War Plus The Art of Marketing Foreword: Using This Book9 Introduction: Sun Tzu's Basic Concepts19 1 Analysis25 Research27 2 Going to War39 Targeting41 3Planning an Attack51 Focus53 4Positioning63 Branding65 5Momentum 75 Creativity77 6Weakness and Strength87 Needs and Satisfaction89 7 Armed Conflict103 Communication105 8 Adaptability 117 Resilience119 9Armed March127 Campaigns129 10Field Position 147 Opportunities149 11Types of Terrain 165 Stages167 12 Attacking with Fire191 Desires193 13 Using Spies 203 Intelligence205 Glossary of Strategic Concepts216 Index of Topics in The Art of War220 About the Authors222

• Format: Paperback
• Language: English
• ISBN: 1929194749
• ISBN13: 9781929194742
• Release Date: March 2014
• Publisher: Clearbridge Publishing
• Length: 228 Pages
• Weight: 0.68 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

We Are In War !

You need to survive ! So you need to compete, you need to fight. If you can not fight You will die in the battle of life, If you can not compete with others you can not survive in school, Social Life, Career, Market,... You have Strength, Weakness, Opportunities and Threads in your life, If you can not find them, If you can not work on them, You can not survive. You need to use your strength to attack your enemies weakness, You must be wise enough to capture the opportunities before your threads kill you. Life is easy if you now the GAME rules. Be BRAVE and Invest on this book to get the idea of REAL LIFE and HOW TO SURVIVE in this Jungle !

A Must Read!

Gagliardi has done it again- this book is absolutely indespensible for anyone in or considering the world of management. Sun Tsu's words are timeless; Gagliardi's interpretation and direction leave no room for doubt.

Marketman

Cuts out all of the psychological mumbo-jumbo and provides clear concise tacticts for overcoming your competition.