The Art and Techniques of Business Portrait Photography

By Andre Amyot

Photographers wanting to create great business portraits must go beyond easily composed, well-lit "mug shots" created in the studio. This book focuses on maximizing the bottom line and improving creativity, giving business-portrait photographers an edge over the competition. An overview of the business skills needed to achieve success in this arena is provided, including finding a niche, pricing portraits, advertising, marketing, and finding an assistant. The professional techniques that are a prerequisite for top-quality photography are presented, including technical advice on exposure, metering, diffusing light, and selecting the necessary equipment. A thorough discussion of composition and lighting considerations is appended to each image, and ample, clearly drawn lighting diagrams are included throughout.

• Format: Paperback
• Language: English
• ISBN: 1584281073
• ISBN13: 9781584281078
• Release Date: May 2003
• Publisher: Amherst Media
• Length: 128 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.4" x 8.5" x 11.1"

Customer Reviews

Writes from genuine experience

I've decided to get back into professional photography after many years. I bought many photography books, DVDs, online courses so that I would get a feel for the market and customer tastes. A lot of books and DVDs are outdated, not only on equipment use (film vs digital), but also on portrait styles, and marketing techniques.This is the most informative book that I've read on corporate photography, people portraiture, ligthing techniques and location challenges, equipment use, and a definitive guide for the business end - a major weakness for most artists. You can hunt the Internet to find what other photographers are charging for their services, but apart from obvious talent, you will not know why they charge what they charge. This books tells you how to calculate your costs and price your services for economic growth.Although this book concentrates more on the corporate or business niche, the ligthing techniques and strategies exposed will serve you well for other types of photography. Ligthing set-ups and equipment used are explained in detail. The author even indicates timelines for set-ups and actual customer shooting time. This will help you in being realistic when you price your contracts. The high quality photographs can inspire your own creativity. A must read.The author is also a coach for new and seasoned photographers. Check out his site at: www.photocoach.com I've never met Andre Amyot, but I've heard of him through other successful photographers.