The Art and Science of Customer Experience

By Javier Cariñena and Pablo Casals

The Art & Science of Customer Experience (yes! "Customer" in capital letters) is the first book to provide an extensive data-driven analysis of the factors influencing Customer behavior as well as practical guidelines to improve Customer Experience by understanding end-user psychology.

This book is recommended for professionals and entrepreneurs with a strong motivation in developing a 360 understanding of business and bringing innovative ideas to their companies. It provides a series of new ideas, applicable methodologies and concrete examples to understand and improve operations, develop Customer loyalty and attract new Customers.

The Art & Science of Customer Experience is written in a concise and simple style, making it easily understood by anyone. It also contains a dose of humor just to make sure you have some fun while you learn.

With this book you ll be able to understand, attract and retain Customers, and turn them into ambassadors for your brand.

• Format: Paperback
• Language: English
• ISBN: B09GJS13X1
• ISBN13: 9798460161454
• Release Date: September 2021
• Publisher: Independently Published
• Length: 182 Pages
• Weight: 0.48 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"