The Age of E-Tail: Conquering the New World of Electronic Shopping

By Philipp Gerbert, Dirk Schneider, Alex Birch, et al.

"A wide ranging, easily accessible perspective on how the Internet-enabled consumer will change all our businesses." Ian Irvine, Chairman, Capital Radio "Digital guerillas, product as service, equity as cash. The Age of E-Tail demystifies current Internet trends and provides strategic insights into future developments for all involved in consumer products and services." Peter Agar, Deputy Director-General, Confederation of British Industry and Chairman, Alliance for Electronic Business "The book is a must-read for anyone intending to enter the fascinating world of the Internet and be successful." Burkhard WollschlAger, Chief Executive, Supervisory Board of Viag and Grundig "There are useful insights here, both for companies starting out and for those already established on the web." Robin Klein, Chairman, Zoom.co.uk "A refreshing book for anyone wanting to understand and utilize the revolution in consumer businesses caused by the Internet." Stephan Schambach, Founder and Chief Executive, Intershop "The Age of E-Tail analyses all aspects of Internet-based business with the consumer. You have to bring open-mindedness and creativity. The book will give you suggestions and guidelines: suggestions as to what is conceivable and guidelines as to how it can be achieved." Thomas Middelhof, Chief Executive, Bertelsmann "The contention that the new age of e-tail heralds the death of 'legacy' brands is one that is well worth pursuing." Helen Alexander, Chief Executive, The Economist Group

• Format: Hardcover
• Language: English
• ISBN: 1841120944
• ISBN13: 9781841120942
• Release Date: February 2001
• Publisher: Capstone
• Length: 344 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.1" x 6.4" x 9.6"

Customer Reviews

Best reading for an international view on e-commerce

The book is very dense, but also really fun to read. If you want to get a perspective both on US and international examples, this is your best choice.

Worth Reading

Anyone considering a foray into online shopping will find Age of E-Tail a worthwhile read. The commentary is insightful in places. Useful summaries of each chapter are provided but are rather hard to read due to poor graphics.The authors focus is towards European shopping online, learning from and adapting US examples. As an internet professional based in Asia we are developing e-tail in multiple-languages and are perhaps more aware of cultural differences between online consumers.I also found E-Shock 2000 (De Kare Silver) a great analysis for would be e-tailers. The 2000 edition is an update on the original version from 1998 which at the time was a remarkable analysis of e-tailing.