The Advertiser's Handbook: A Book Of Reference Dealing With Plans, Copy, Typography, Illustration, Mediums, Management, And Other Details (1921)

By International Correspondence Schools and Pennsylvania International Correspondence Schools, Scranton

Book Overview

The Advertiser's Handbook is a comprehensive reference book that provides guidance on various aspects of advertising. Published in 1921 by the International Correspondence Schools, this book covers topics such as planning an advertising campaign, creating effective copy, choosing typography and illustration, selecting appropriate mediums, managing advertising budgets, and other important details that are essential for successful advertising. The book is intended for advertisers, copywriters, designers, and anyone involved in the advertising industry who wants to improve their skills and knowledge. With its practical advice and clear explanations, The Advertiser's Handbook is a valuable resource for anyone interested in advertising and marketing.And Other Details Of Advertising Practice.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1167238281
• ISBN13: 9781167238284
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 492 Pages
• Weight: 1.44 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"