22 Irrefutable Laws of Advertising: And When to Violate Them

By Michael Newman

Book Overview

This authoritative guide explores the universal principles that underlie great advertising, and offers readers a lively, in-depth exploration of those principles as they are understood and applied by many of the world's most respected advertising professionals.

• Format: Paperback
• Language: English
• ISBN: 0470821868
• ISBN13: 9780470821862
• Release Date: January 2006
• Publisher: John Wiley & Sons
• Length: 266 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 6.0" x 8.8"

Customer Reviews

Insightful!

This book is a series of short essays about the elements that contribute to good advertising. The 22 "laws" are really not laws at all. Each one is an informative, inspirational article about a particular point in advertising's creative or management process. Separate contributors wrote each of the 22 "laws." Author Michael Newman identifies each writer as an accomplished ad industry pro. As a result, this book offers some good examples of ads from a worldwide perspective, which is especially important since the industry seems to be floundering globally. The essays are short, often interesting, but sometimes unevenly focused. Some contributors took their assignment more seriously than others did, and a few should never have even made it into the book. But we think most advertising professionals will find something inspirational here.