That's Our New Ad Campaign-- ?: A Handy Guide for CEO's, Presidents, Ad Managers, Account...

By Dick Wasserman

Discusses the quality of modern advertising, explains how good ads are created, and clears up client misconceptions about successful advertising.

• Format: Hardcover
• Language: English
• ISBN: 0669169749
• ISBN13: 9780669169744
• Release Date: January 1988
• Publisher: Lexington Books
• Length: 208 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.8" x 7.9" x 9.6"