Television and the Political Image: A Study of the Impact of Television on the 1959 General Election

by Denis McQuail and Joseph Trenaman

Was the 1959 UK General Election the first television election? Could television be used to create a Party 'image'? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties...

• Format: Hardcover
• Language: English
• ISBN: 1032602759
• ISBN13: 9781032602752
• Release Date: December 2023
• Publisher: Routledge
• Length: 294 Pages
• Weight: 1.31 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"