Target Marketing for the Small Business: Researching, Reaching, and Retaining Your Target Market

by Jerry Jinnett and Linda Pinson

Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.

• Format: Paperback
• Language: English
• ISBN: 0936894512
• ISBN13: 9780936894515
• Release Date: October 1993
• Publisher: Upstart Publishing Company
• Length: 162 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.5" x 8.5" x 10.9"