Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management

By Rajagopal

Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466609699
• ISBN13: 9781466609693
• Release Date: April 2012
• Publisher: Business Science Reference
• Length: 346 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"