Surveying the Social World

By Alan Aldridge and Kenneth Levine

The survey has become a widely used technique for gathering information and opinions from individuals, organizations and other groups. This work examines the contemporary state of surveys within society and social science methodology, explaining the potential of the survey method and the ways it can be used effectively when resources are limited. It then takes the reader systematically through the process of conducting survey research covering in turn, the role of theory, the planning and design of projects, pilot work, access to informants, ethical issues, sampling methods, the preparation of questionnaires, interviewing, the use of computer packages, processing response, statistical methods of data analysis, and the presentation of findings.

• Format: Paperback
• Language: English
• ISBN: 0335202403
• ISBN13: 9780335202409
• Release Date: October 2001
• Publisher: Open University Press
• Length: 210 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"