Survey Research Handbook

By Pamela L Alreck and Pamela L. Alreck

Book Overview

A comprehensive practical reference that brings together the various techniques and principles, skills, and activities that are required to conduct an effective survey project. The volume is divided... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072945486
• ISBN13: 9780072945485
• Release Date: November 2003
• Publisher: McGraw-Hill Education
• Length: 496 Pages
• Weight: 1.67 lbs.
• Dimensions: 0.7" x 7.3" x 9.2"

Customer Reviews

Great add-on to Vista Survey

This is a great ad-on for those using the Vanguard Software Vista online survey program. It helps users understand why certain question types and more so analysis are important to have. I would highly recommend this to anyone doing market research!