S.U.R.E.-Fire Direct Response Marketing

By Russell M. Kern

This text presents aprogramme designed to boost business-to-business direct marketing response rates and converting sales leads into a steady stream of revenue. Kern details how to implement a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0658006223
• ISBN13: 9780658006227
• Release Date: March 2001
• Publisher: McGraw-Hill Companies
• Length: 277 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.9" x 7.5" x 9.4"

Customer Reviews

By far the best book I have seen

Experienced Direct Marketer, Kern is exactly the model you want to shape yourself to if you are in sales and direct marketing. I spend 8 hours a day generating sales leads for other businesses so I know what I am talking about. He is dead on with his methods. I also thought the Internet section was perfect for anoyone that does not currently use the internet as a research tool.

The Most Comprehensive Direct Marketing Tool To-Date

Russell Kern's Sure-Fire Direct Response Marketing is an excellent resource for improving your methods of finding and developing prospects. His coverage of topics such as handling focus groups, creating effective campaigns, and bridging the gap between marketing and sales make this a valuable tool for improving business-to-business marketing. The Internet chapter explores how to use this medium to your best advantage. Whatever your level of expertise, you'll find this book useful.

Outstanding read for sales and marketing people

Russell Kern has done a great job with SURE Fire Direct Response Marketing. The book is well-conceived and comprehensive. Although it is specifically about generating sales leads, anyone who reads this book will find their knowledge of marketing and sales greatly enhanced.

A must read for marketers!

Mr. Kern has provided the marketing industry with a new and comprehensive methodology to direct marketing. This book covers the essential fundamendals of lead generation as well as advanced marketing stratgies which include eCultivation techniques. S.U.R.E-Fire direct marketing provides a step by step process to designing an effective campaign. Plus, the execution excellence chapters (9-11) are packed with techniques and checklists to help ensure marketing success. I strongly recommend this book to marketing professional and those who are responsible for generating sales leads for their company.