Successful Product and Business Development

By Newman H. Giragosian

Book Overview

This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.

• Format: Hardcover
• Language: English
• ISBN: 0824767705
• ISBN13: 9780824767709
• Release Date: November 1978
• Publisher: CRC Press
• Length: 320 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"