Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

By Bo Burlingham and Norm Brodsky

Book Overview

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise.

Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

• Format: Paperback
• Language: English
• ISBN: 1591843200
• ISBN13: 9781591843207
• Release Date: February 2010
• Publisher: Penguin Publishing Group
• Length: 288 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.8" x 5.4" x 8.5"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher