Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business

By Jeff Slutsky

Book Overview

For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising.

The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits.

With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems.

You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward.

National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization.

In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians.

For more information and a downloadable video, visit www.streetfightermarketing.com.

• Format: Hardcover
• Language: English
• ISBN: 0743299140
• ISBN13: 9780743299145
• Release Date: September 2007
• Publisher: Free Press
• Length: 256 Pages
• Weight: 0.90 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"

Customer Reviews

A MUST for anyone marketing anything, anywhere, anytime!

When I picked up this book I was amazed. It gives the REAL rundown on how to spend your marketing dollars to get the best return on your marketing investment. In today's perplexing www marketing world, traditional advertising and other marketing tactics have taken on a different role. Jeff Slutsky gives you "the real skinny" on what works best NOW. For example, do you get the best return on your marketing investment through . . . Newspapers? TV - broadcast or cable? Radio? Outdoor advertising? Yellow Pages directories? Weeklies, Tabloids, etc? Telemarketing? Press releases? And what about . . . Advertising agencies? Co-op advertising? Publicity? Conventions, tradeshows and exhibitions? Consumer shows? Sponsorship? Advertising specialties and promotional products? And I've only read the first section! Now I'm about to read how to make a website work for you. Excuse me. I'm going to stop writing now because I want to get to get back to the book. Viva Mr. Slutsky!