Strategic Marketing

By Nigel Piercy, David W. Cravens, Nigel F. Piercy

Book Overview

The author of this text argues that the role of strategic marketing in business performance is demonstrated in the market-driven strtategies of successful organizations competing in a wide array of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0078028906
• ISBN13: 9780078028908
• Release Date: June 2012
• Publisher: McGraw-Hill Education
• Length: 672 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.1" x 8.1" x 10.1"