Strategic Marketing for the Digital Age

By William Bishop and Bill Bishop

Strategic Marketing for the Digital Age shows you how to build a digital marketing strategy, develop a plan, and execute it profitably. Bill Bishop gives you a practical, step-by-step model for... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844234419
• ISBN13: 9780844234410
• Release Date: January 1998
• Publisher: McGraw-Hill Companies
• Length: 252 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.9" x 6.2" x 9.2"

Customer Reviews

A very practical book that takes away the mystery

For people who are intrigued by the current trends in marketing, particularly cybermarketing, and need a primer on all facets of digital marketing, this is a book that explains every element in a very readable format. The chapter on terminology and current technology is worth the price of the book alone. Most importantly, the book puts marketing on the internet into a broader context. Many books on marketing claim to take a strategic perspective but the reality is far removed from the claim. This book is strategic in its focus and it is one that I will dip back into frequently. Very much recommended for consultants and Marketing Managers.