Strategic Management of E-Business

By Stephen Chen

E-business is changing fast, along with the thinking behind it, and as yet there is no agreement on what should be taught on an e-business course and how. This revised and updated edition of a successful MBA-level text takes a strategic management perspective of e-business, although it also touches on related areas such as Internet marketing and IS. Stephen Chen focuses on the strategic implications of e-business and examines the strategies employed in a range of industries, providing a comprehensive review of current research and practice.

• Format: Paperback
• Language: English
• ISBN: 0470870737
• ISBN13: 9780470870730
• Release Date: November 2004
• Publisher: Wiley
• Length: 384 Pages
• Weight: 1.56 lbs.
• Dimensions: 0.9" x 7.4" x 9.2"

Customer Reviews

Great book to understand e-business strategy

This book is an excellent source to understand the e-business context and how strategy is fundamental to its success. For me this book has been very useful as an e-business consultant.Unfortunately it covers british examples only. It would be very helpful if it has an international edition.