Strategic Management: An Executive Perspective

By John A. PearceCornelius A. de KluyverJohn A. Pearce II, et al.

Book Overview

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1631570730
• ISBN13: 9781631570735
• Release Date: January 2015
• Publisher: Business Expert Press
• Length: 255 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"