Strategic Foresight: A New Look at Scenarios

By Alfred A. Marcus

Book Overview

This book provides students and line managers in organizations with the means to create better scenarios and to use them to create winning business strategies. The book covers scenarios such as: economic outlooks; political environments; acquisitions; downsizing, and more.

• Format: Hardcover
• Language: English
• ISBN: 0230611729
• ISBN13: 9780230611726
• Release Date: July 2009
• Publisher: Palgrave MacMillan
• Length: 209 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.2" x 9.1"