Strategic Electronic Marketing: Managing E-Business

By Brad Alan Kleindl

Strategic Electronic Marketing takes a systems and relationships approach to exploring e-business marketing. This text addresses the basic principles that underlie marketing and how e-business... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324013191
• ISBN13: 9780324013191
• Release Date: April 2000
• Publisher: South Western Educational Publishing
• Length: 288 Pages