Strategic Customer Alliances: How to Win, Manage and Develop Key Account Business in the 1990s (Financial Times)

By Ken Burnett

Explores the problems, options and skills necessary to address customer-driven key account management in practical terms. It includes European case studies to illustrate opportunities and pitfalls.

• Format: Hardcover
• Language: English
• ISBN: 0273038737
• ISBN13: 9780273038733
• Release Date: January 1992
• Publisher: Pitman Publishing
• Length: 224 Pages