Strategic Business Letters and E-mail

By Sheryl Lindsell-Roberts

Book Overview

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results.

Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts's proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know.

Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.

• Format: Paperback
• Language: English
• ISBN: 0618448330
• ISBN13: 9780618448333
• Release Date: October 2004
• Publisher: Collins Reference
• Length: 374 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.0" x 6.0" x 8.9"

Customer Reviews

A Read for Anyone in Business

Excellent information on how to create more powerful action oriented correspondence. It makes an excellent holiday gift for those verbose coworkers in the office that send too many meaningless emails.

A great reference!!

I always try to improve my writing skills and this book aids in that. I will recommend this book to anyone.

Good Writing Can Be An Important Business Advantage

You might think a reference book on how to write business letters would be a dull read - but not this one! In fact, this book is fascinating and fun, thanks to the author's witty and imaginative presentation. Whether your purpose is to sell a product, collect a payment, extend an invitation, or secure employment, this book has advice you can use. Not only does it explain how to correctly format your letter, but it also offers guidance on how to organize your thoughts on paper, how to choose the most effective words, and how to charm your readers with tact and courtesy. In addition to the numerous example letters provided throughout the book, there are five appendixes at the end, serving as a handy reference guide to such topics as grammar, punctuation, and commonly confused words. As the world of business becomes more demanding and competitive, writing well is now more than ever a way to stand out. This book will help you do that. Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Marketing Strategy Secrets for Profitable Small Business Management

A Perfect Reference Book

I had always procrastinated writing business letters(letters, faxes, e-mail messages) especially the important ones, thinking I could never write well enough to explain my ideas. Now I have a concrete 6-step process + several examples which lead me to write what i want in the best way. " in a well-written & well-formatted document: the subject line tells the story & mentions the keyword there's plenty of white space that provides a resting place for your eyes Paragraphs are short & reliable Sentences are short, simple & easy to read Key info pops out without your having to read the entire message Headlines direct your eye to key pieces of information Critical information is numbered for easy reading "

Outline just why some messages succeed while others fail

Tired of developing perfect business letter and email models, only to lose them in the morass of inbox materials? Frustrated about imparting the right tone and point in a business letter? Use Sheryl Lindsell-Roberts' Strategic Business Letters And E-Mail's series of sequencing steps to write a draft, design for visual impact, and create a winning letter model which can be used as a proven template of success. Letters are grouped by subject such as Customer Relations or Media Relations, and outline just why some messages succeed while others fail.