Steve Jobs' Insights to Genius: 125 powerful lessons on reinvention and creativity

By Mike Lotzof

If you want to understand HOW Apple succeeded to become one of the most enduring brands and valuable companies, then you need to get inside the genius that was Steve Jobs. Unlike biographies, Insight to Genius analyses the decision models and behaviours that propelled Jobs' successes and failures. Over 100 lessons are set out in 8 easy to implement areas including: INNOVATING - - PRESENTING - - LEADING - - OVERCOMING FAILURE - - STORY TELLING - - WOWING THE CUSTOMER.Modelling and emulation is one of the secrets to accelerating performance. Take the best Jobs had to offer to lift your career and your organisation.

• Format: Paperback
• Language: English
• ISBN: 1549910795
• ISBN13: 9781549910791
• Release Date: October 2017
• Publisher: Independently published
• Length: 291 Pages
• Weight: 1.12 lbs.
• Dimensions: 9.0" x 0.7" x 6.0"