Statistics for Marketing and Consumer Research

By Mario Mazzocchi

Book Overview

Simple-to-follow, yet rigorous, practical guide to the statistical techniques used in marketing and consumer research.

• Format: Paperback
• Language: English
• ISBN: 1412911222
• ISBN13: 9781412911221
• Release Date: June 2008
• Publisher: Sage Publications Ltd
• Length: 432 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.0" x 6.7" x 9.4"