Valentine's Day, Mother's Day, birthdays . . . with so many occasions appropriate for flowers, a florist shop is an enticing business to start. If you have a love for everything green and a desire to forge your own path, starting a floral business is ideal for you. Perfect your floral-arranging and customer service skills with a traditional florist shop; brighten others' days with an office plant-care service; or encourage creativity with a pick-your-own-flowers establishment. This guide gives you advice on everything you need to start out right, including: - Selecting the right type of floral business - Finding flower wholesalers and growers - Anticipating demand and stocking the most popular flowers - Caring for your flowers - Stocking profitable sidelines, like greeting cards and balloons - And more With the essential information inside, you'll be turning greenery into greenbacks in no time.
Small book, too basic, too general. What it would imprint is "go work for a florist and learn first there".
Very thorough
Published by Thriftbooks.com User , 18 years ago
This book gave a thorough and easy to read account of all the aspects of the floral business, at least to a newcomer. It was well-written and informative.
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