Start-Up: A Practical Guide to Starting and Running a New Business

By Tom Harris

Book Overview

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing.

Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools.

• Format: Paperback
• Language: English
• ISBN: 3030068714
• ISBN13: 9783030068714
• Release Date: December 2018
• Publisher: Springer
• Length: 146 Pages
• Weight: 0.51 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"