Sports Media: Reporting, Producing, and Planning

By Bradley Schultz, Brad Schultz, Edward T. Arke

Book Overview

Sports Media covers reporting, anchoring, and production, and offers thorough descriptions of the sports reporter and anchor's function in sports journalism. This text offers important historical background on the evolution of the sports industry, some grounding in the business of sports, and a discussion of social issues including the experience of women in sports journalism.

New to this edition:

An introduction focused on the intersection of economics, technology, and culture that drives modern sports journalism

Interviews with industry experts currently working in the field of sports journalism

The evolution of the industry to today's audience-driven, social media-influenced landscape

Reporting as storytelling in a modern media environment

A companion website (www.routledge.com/cw/schultz) featuring video and audio examples from the authors' own work to illustrate concepts from the text, links to additional examples and further resources, video tours of production facilities, video interviews with leaders in the field, and an updated instructor's manual.

• Format: Paperback
• Language: English
• ISBN: 1138902837
• ISBN13: 9781138902831
• Release Date: November 2015
• Publisher: Routledge
• Length: 230 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 7.5" x 9.7"

Customer Reviews

Hits on the High Points

A good read, hits on all of the high points, and reinforces much about the way the industry is changing in the 21st century. I use this for my sports journalism class at Emerson College in Boston.

Schultz hits homerun with Sports Media

I am a Professor at Valparaiso University and will be adopting Sports Media as the new textbook for our Sports Journalism class. Many people think of a Sports Journalism class as an easy A or a blowoff class and this book helps dispel those notions right off the bat. Former textbooks we've used were almost cartoonish and went along with the aforementioned perceptions. In Sports Media, Schultz makes it a point to educate without fluff. Absent from this book are long biographies about famous sports broadcasters that can be found on the Internet, and it it's place is dedication to the Internet itself as a sports medium. The first chapters discuss Reporting and the difference in how to do it between Print and Broadcast as well as the Internet. Then the book goes into the Visualizaton of sports. Most anchors that start out in small markets will be shooting their own stories as well as editing them and the book discusses techniques and includes a CD-ROM. Other important topics covered that other texts have not are the Ethics of reporting, the Economics and how to work with Media Relations. The final chapter could be the most important as it discusses how to get a job. This is the goal for college students and the text provides excellent advice. I recommend the book for Professors as well as anyone who wants a better knowledge in not just sports broadcasting, but all parts of sports media.