Sports Marketing: Competitive Business Strategies for Sports

By Christine M. Brooks

Instructs the reader on how to identify and research sports markets, analyze and interpret data, and design a plan for exploiting relevant markets. Provides a step-by-step method of developing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0138358931
• ISBN13: 9780138358938
• Release Date: February 1994
• Publisher: Prentice Hall
• Length: 333 Pages
• Weight: 1.50 lbs.
• Dimensions: 0.8" x 7.3" x 9.5"

Customer Reviews

Great book for those interested in sports marketing

I used this book when writing my term paper on sports sponsorship and I found it very insightful. Everyone who is interested in sports and sports marketing should read this book. I would highly recommend it for both students and professionals in sports, the book gives you a great tool for creating your own event or help your team get sponsored.

Great Textbook!

She was my professor for my class, "Sport Marketing." The book was an excellent read and I learned a lot from her insights.