Social Psych & Current Directns Socl Psy Pk

By Robbin Lee Zeff

Updated with the latest research findings and revised chapter-opening vignettes, this renowned book maintains its infamous story-telling approach to convey the science of social psychology in a fascinating, memorable, and entertaining manner. Complete with a video CD-ROM, the authors bring the material life through real-world examples that capture readers' attention and motivate further exploration. New research findings, integrated coverage of culture and gender, and a chapter on methodology are included. For professionals with a career or interest in social psychology and/or social work.

• Format: Hardcover
• Language: English
• ISBN: 0131605372
• ISBN13: 9780131605374
• Release Date: February 2004
• Publisher: Addison Wesley Longman