The second edition of this informative text still remains dedicated to the study of social psychology from a cross-cultural perspective, but it has been revised and expanded to make it more accessible... This description may be from another edition of this product.
I am an expatriate manager & teacher, researcher in cross-cultural business issues, and teach international marketing and management at a university undergraduate level, in English, to students in non-English-speaking countries. This book is particularly useful to me personaly in assisting in my understanding and interactions with my studens, university colleagues & administration, and my neighbors. I have waded through many dense, poorly- written tomes in this area of study; however, the Smith and Bond book is refreshingly interesting, well-written and useful, with helpful inserts, cartoons, and comment boxes adding to one's insight. I exerpt and adapt frequently from the book in my courses in Managing the International Enterprise and Cross-Cultural Issues in Management. The book is useful for both university education, training exptraite managers, and for reading and reference by thoughtful expatriates.
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