Social Media Playbook for Business: Reaching Your Online Community with Twitter, Facebook, LinkedIn, and More

by Tom Funk

Book Overview

This practical guide can help any business or organization make sense of the social media buzz and build a successful online community.

Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's...

• Format: Hardcover
• Language: English
• ISBN: 0313386269
• ISBN13: 9780313386268
• Release Date: February 2011
• Publisher: Praeger
• Length: 280 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.1" x 6.2" x 9.4"